Why is the Pantone Color of the Year so important?

Classic Blue- Color of the Year 2020.

Classic Blue, is the shape reminiscent of the sky at dusk. "It's a clour that anticipates what's going to happen next," said Laurie Pressman, the vice president of the Pantone Color Institue, which slectes the Color of the Year. 


Colour therapy suggests that Blue is the colour of the sea and the sky, evokes a sense of trust and security – hence why it’s popular in branding and print media. It will be a good colour to introduce into your Brochure designs, Leaflets and Posters especially when teamed with the complementary colours that Pantone suggested alongside Classic Blue as part of their ‘multi-sensory experience’

Why is the Pantone Color of the Year so important?

The highly researched color highlights the relationship between trends in color and what is taking place in our global culture. Psychologically, color has always been examined and placed in categories according to the emotion it inflicts.

If we know how a vast majority of the world is feeling, we as designers/advertisers can appeal to the larger crowd. The color of the year reflects what individuals feel they need, so it can help guide our designs in providing the answers consumers are looking for.

This year, Pantone Color Institute has chosen PANTONE 19-4052 Classic Blue as the 2020 Color of the Year.

Classic Blue is this years Pantone color of the Year. Take a look at some design examples with the 2020 color of the year.
Screenshot from Adobe Stock

The color blue has always been a very popular branding color. We get more requests for blue-hued logos on the printing over any other color by far.

Business card designs with the Pantone Color of the Year Classic Blue.

Blue is most often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, and truth. Blue is both beneficial to the mind and body, so it’s no wonder so many companies insist on using it. Global brands like Intel, GM, PayPal, Visa, and Facebook all use a similar shade.

Famous brands that use the 2020 Pantone Color of the Year in their logo.

How Can You Use It?

We don’t suggest that you re-brand your company each year to correspond with the Pantone Color of the Year. However, incorporating accents of blue into social media posts, print, and online ads can appeal to your audience.

Are you launching a new product? Recoloring your Brand Image? These are both excellent times to take advantage of the color as well.

Shenzhen Versilia Approach to Meet Print Demands

At Shenzhen Versilia, we offer an affordable solution to offset priting requirement, no matter the scale of the company. Our print production services can help marketing firms and organizations achieve a balanced workflow, cut down on production costs, and increase profits overall.

Here are some of the benefits of our service:

● Fast Print Speeds: We use some of the best offset priting machines, designed solely for high-quality, high-capacity text documents. Enjoy print speeds as high as 500 pages per minute.


● Improve Color Quality: While using our services, companies can select any Pantone color scheme and directly control the output of color-critical material. Experience vivid and vibrant print quality on every order.


● Format Readiness: Our print production services ensure all in-house orders are processed with quick turnaround times, giving clients the flexibility to take on special orders. In turn, companies generate more revenue.


● Reduce Waste: The overall cost of production material is less when customers don’t require remakes on their orders, and if technicians select the right printer for each job.

How will you incorporate the Pantone Color of The Year into your year? We’d love to hear! Comment below to share your ideas.

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